Samsonite Retail Experience Center, Oudenaarde BE - A brand turned into an adventure

Renowned luggage company Samsonite only recently opened their first retail experience centre in one of their warehouses at the European Head-office in Oudenaarde, Belgium. Belgian design studio pinkeye in Antwerp redesigned the space and was very obviously inspired by the textures and shapes of Samsonite’s patented suitcases. The special wall panellings and furniture unmistakably underline the brand character of the location which is supposed to unite the company’s retail managers from all over the world and inspire them with new shop concepts.

#TeamStapelbroek is happy to contribute to this special project. See some more stunning pictures of pinkeye’s spectacular interior design on

Turning space into perfection